PHOTOGRAPHER MATTHEW CHERRY ENLISTS ANTON/BAUER BATTERIES, CUSTOMER SERVICE IN PRODUCTION TEAM

GREENWICH, CT, JANUARY 5, 2012-For Matthew Cherry, owner and director of Matthew Cherry Studios, Anton/Bauer® and its DIONIC® 90 batteries have been a trusted part of his production crew for the last 10 years, whether he's creating independent films or corporate videos. The DIONIC 90 from Anton/Bauer, a brand of The Vitec Group, and a leading global provider of premier batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, allows Cherry to focus on his creative work without worrying about his power needs.

As a photographer and cinematographer, Cherry has worked in independent films and corporate video, as well as commercial photography-creating a mix of video and film and still photography-for more than 20 years. While much of his work is focused on fine arts, Cherry also produces commercial projects, including a recent promotional video for Anton/Bauer.

"Early on, I used batteries that were provided by camera manufacturers," says Cherry. "However, a few good friends of mine who traveled the globe doing news production for major networks all said to me that you can have a lot of problems with many types of batteries-temperature, environmental issues and moisture. Making an investment with Anton/Bauer batteries, however, I haven't had to deal with those issues."

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Watch Matt Cherry's promotional video for Anton/Bauer below: